On the morning he was being ousted as Donald Trump’s chief strategist last Friday, Steve Bannon had already turned the page. “Why do you sound unfazed?” a friend asked Bannon as news of his demise ricocheted across the web. “Because,” Bannon replied, “we’re going to war.” Hours later, Bannon was calling into the editorial meeting at Breitbart News, rallying his troops to continue the battles he waged inside the White House. “We have a duty to the country to be the vanguard of ‘The Movement,’” he told his staff, according to one person on the call. Bannon’s main targets are the West Wing’s coterie of New York Democrat “globalists”—Ivanka Trump, Jared Kushner and former Goldman Sachs president Gary Cohn—as well as the “hawks,” comprised of National Security Adviser H.R McMaster and his deputy, Dina Powell. “He wants to beat their ideas into submission,” Breitbart News Editor-in-Chief Alex Marlow told me. “Steve has a lot of things up his sleeve.”
The chaotic, war-torn West Wing of the past six months will be prologue, but the coming struggles will be as personal as they are ideological, waged not with leaks but with slashing Breitbart banners. On Sunday, Breitbart took renewed aim at McMaster, with a headline claiming he advocated “Quran Kissing.” But most of all, there’s a deep animosity between Bannon and Kushner, amplified by a lack of respect. Bannon finds Kushner’s political instincts highly questionable. “He said Jared is a dope,” one Bannon ally recalled. The two clashed fiercely on personnel decisions and policy debates, both domestic and international, many of which Bannon lost. But Bannon, who was the only West Wing advisor to publicly support the president’s response to the violence in Charlottesville, is especially galled at being scapegoated as an anti-Semite in its wake. “It’s one of the attacks he takes most personally because it’s not true,” a Breitbart staffer told me. Bannon’s allies lay out a more complicated backstory. Bannon, they say, lobbied Trump aggressively to move America’s embassy in Israel from Tel Aviv to Jerusalem, but was blocked by Kushner. And, according to three Bannon allies, Bannon pushed a tougher line against the Palestinians than Kushner did. In May, when Palestinian President Mahmoud Abbas visited the White House, Bannon stayed home. “I’m not going to breathe the same air as that terrorist,” Bannon texted a friend.
In the final weeks, Bannon was relentlessly tarred as a prime West Wing leaker, but Bannon’s allies make a similar case about Kushner. Specifically, they believe that Kushner cultivated a relationship with Matt Drudge, who frequently pushed anti-Bannon headlines—“The Total Eclipse of Steve Bannon”; “Bannon ‘Is the Real President”—in the weeks leading up to Trump’s decision to defenestrate him. Bannon also told friends that he believed Kushner encouraged Fox News chairman Rupert Murdoch to lobby Trump to fire him. Last week, The New York Times reported that Murdoch told Trump over a private dinner with Kushner that Trump needed to jettison his chief strategist. The Bannon camp believes that Murdoch was especially receptive to Kushner’s lobbying because Murdoch is worried about the rise of Sinclair Broadcasting as a competitor to Fox, and blames Bannon for Trump’s decision so far not to block the Sinclair’s $3.9 billion takeover of Tribune Media in May.
Bannon has media ambitions to compete with Fox News from the right. Last week in New York, he huddled with his billionaire benefactor, Robert Mercer, and discussed ways to expand Breitbart into TV, sources said. “Television is definitely on the table,” a Bannon adviser told me. A partnership with Sinclair remains a possibility. In recent days, Sinclair’s chief political analyst Boris Epshteyn has spoken with Breitbart editors about ways to form an alliance, one Breitbart staffer said. “All the Sinclair guys are super tight with Breitbart. Imagine if we got together Hannity and O’Reilly and started something?”
Meanwhile, the next phase has already begun. On Sunday, the website’s lead story was based on a Daily Mail report that said Ivanka was behind Bannon’s removal. “Trump’s daughter Ivanka pushed out Bannon because of his ‘far-right views’ clashing with her Jewish faith,” the article noted. Another piece was headlined: “6 TIMES JAVANKA’S DISPLEASURE WITH POTUS LEAKED TO PRESS.” In his feud with Kushner, Bannon may have a powerful ally: Reince Priebus, also recently departed from the White House with a quiver of grudges. Recently, according to several sources, Bannon has told friends he wants Priebus to give his account of the James Comey firing to special prosecutor Robert Mueller. According to a source close to Priebus, the former chief of staff believes that the decision was made during an early May weekend in Bedminster, where Kushner, Ivanka Trump, and Stephen Miller were with the president. Trump returned to the Oval Office on Monday, May 8 and told other aides he intended to fire Comey.
At Breitbart, Bannon has a brigade of similarly happy warriors. “We’re in a loud bar celebrating the return of our captain!” Breitbart’s Washington editor Matt Boyle told me on Friday night. Breitbart’s defense of Trump has so far helped keep the Russia scandal from gaining traction on the right. But that could swiftly change if Trump, under the influence of Kushner and Cohn, deviates too far from the positions he ran on. If that happens, said one high-level Breitbart staffer, “We’re prepared to help Paul Ryan rally votes for impeachment.”
