Kate Spade is going back to its roots in its latest ad campaign, starring KiKi Layne, Julia Garner, and Sadie Sink. The brand hired photographer Tim Walker—who shot the label’s campaigns from 1999 to 2006, according to creative director Nicola Glass—to shoot spots for its spring 2019 collection. This also marks the first collection by Glass, who explained her throwback aesthetic to Fashionista.

“When I joined the brand in January 2018, I started by looking backwards before I looked forwards,” she wrote over e-mail. “There truly was so much opportunity to examine and refine the existing codes of the house, and to create new ones. I was particularly inspired by the early ad campaigns shot by Tim Walker . . . I loved how he played with perspective and proportions. There was always something a little off that was witty and made you smile. The women in the campaigns conveyed a sense of individuality—they were optimistic, free-spirited, and happy.”

Both the photos and the collection are colorful with girlie designs, staying true to the classic Kate Spade look. The ads play with wallpapers and blankets, and are overwhelmed by bright, clashing patterns, eschewing the popular millennial minimalist style that has overtaken casual and luxury brands alike.

The new campaign marks an uplifting new page for the company, which recently was overshadowed by the unexpected tragedy of its co-founder’s death in June 2018. Spade originally left the company that still bears her name in 2007; in 2016, she launched accessories brand Frances Valentine with her husband, Andy, as well as Elyce Arons and Paola Venturi. A Frances Valentine pop-up shop launched on Madison Avenue this past November.

“I think about her in every decision we make in the company,” Arons told People of Spade during the store’s opening. “I’m probably more critical now than I ever was—I just feel like it’s for her. After we were done setting up [the store] on the first day, we had everything in place, and I walked out the door and the first thing I wanted to do was to call Kate and I couldn’t.”

She added: “What were we going to do? Just stop? She wouldn’t have wanted that.”

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