After two months of headlines decrying its all-white acting lineup and a televised ceremony full of jokes at its own expense, the Academy of Motion Picture Arts and Sciences has to wait nearly another year to prove it can be anything other than #OscarsSoWhite. Happily, the rest of Hollywood isn’t going to wait nearly so long. All those headlines you’ve been reading about exciting actors of color taking on exciting projects, like Idris Elba in The Dark Tower and Lin-Manuel Miranda (reportedly) in a new version of Mary Poppins?? Those aren’t coincidences. They’re part of a concerted effort to make Hollywood, not just the Oscars, a lot less white.

“The Oscars controversy was a wake-up call,” J.J. Abrams tells The Hollywood Reporter, discussing his company Bad Robot’s new requirement that the number of women and people of color considered for jobs there be proportionate to their presence in the U.S. population. Abrams, who already cast a woman and a black man as the leads in Star Wars: The Force Awakens and recently thrilled fans with a hypothetical embrace of gay characters in the Star Wars universe, may not have been the Hollywood power player most in need of a wake-up call. But he’s far from the only one actively reaching out to stars—and their fans—who have been neglected by the movie industry so often.

“I was actively out there looking for this kind of material that serves the markets—specifically women and African-Americans—that I think nobody pays attention to in Hollywood,” says producer Donna Gigliotti, whose adaptation of the book Hidden Figures recently cast Taraji P. Henson and Octavia Spencer as women instrumental in NASA’s first space launches. And while MGM’s Jonathan Glickman says the “discussion of race never came up” before casting Michael B. Jordan in a remake of The Thomas Crown Affair, it didn’t exactly have to. MGM also produced Creed, which rejuvenated the Rocky franchise by reaching out to an African-American audience and betting on young African-American talent. Glickman knows as well as anyone that diversity isn’t just a buzzword; it’s good business.

What else can you be excited about in this un-whitening of Hollywood? Elba in talks to star in the romantic drama The Mountain Between Us, in a role once written for a white actor. A biopic about young Barack Obama called Barry. And, of course, Nate Parker’s biopic Birth of a Nation, sold for a famously high price at Sundance in January and probably our first evidence that this year will be one of big, overdue change in the movie industry.