Ageless Icon

How Murder, She Wrote Became an Unexpected Social-Media Style Inspiration

An Instagram account devoted to Murder, She Wrote’s star detective turned Jessica Fletcher into a style icon for millennials and seasoned fashion aficionados alike.
Image may contain Clothing Apparel Sunglasses Accessories Accessory Human Person Hat Glasses and Sun Hat

In 1984, Dame Angela Lansbury first appeared on America’s TV screens as the widowed crime-solving sleuth and author, Jessica (J.B.) Fletcher, who bounced across her quiet, fictional town of Cabot Cove, Maine, on a modest bicycle, nabbing one murderer after the next to the tune of the pounding keys of her typewriter.

Cici Harrison was born that same year, and the sound of the Agatha Christie–inspired show’s playful theme song, which her mother and older sister faithfully watched, was a constant during her formative years. She grew up hating that theme song—accompanied by the image of Lansbury’s hand as it stroked across the keys of the ever-present typewriter. She called it creepy. Her mother remembers her toddler daughter’s disruptive whine drowning out the theme’s first notes when the show began every Sunday at eight P.M.

But now, as a 32-year-old woman, Harrison has more than come around to Jessica Fletcher and her crime solving in Cabot Cove. She welcomes the same notes she once cried through in her New York apartment several times a week as she watches and re-watches old episodes of the 80s classic. She’s found an outlet for her Murder, She Wrote fandom offscreen as well: Harrison is the creator and owner of a curated Instagram account called “Murder She Look,” which follows the fashion of Jessica Fletcher, who in her mid-60s in the 1980s, was pulling off looks—high-waisted jeans, trench coats, floppy stylish hats—that a millennial woman might take off the vintage-fashion rack today.

“I started watching [the show] as a joke, sort of a wild Saturday night,” Harrison told Vanity Fair on a recent phone call. “I was pretty blown away by some of the hairstyles that they were wearing on the show, and there was one episode—I want to say Season 2, and the character looked like my friend. She was wearing this huge robe with huge shoulder pads in it, and she was wearing this huge, curly 80s hair.”

Instagram content

This content can also be viewed on the site it originates from.

She shot the photo to her friend to share the striking resemblance. Soon, that text turned into a group chat among more friends, and then, the screenshots became their own Instagram account, with a Tumblr to follow.

The Instagram account caught the Internet’s attention. BuzzFeed posted a story titled “Murder She Look’ Is Gonna Be Your Mom’s Favorite New Instagram Account” and by the end of the day, Harrison had more than 2,000 followers. But she wasn’t the only one with this idea.

Shanae Brown, 26, started her account, What Fran Wore, to chronicle the fashion of the 1990s sitcom The Nanny. Like Harrison, Brown remembers watching the show at a young age, but she never noticed Fran Drescher’s carefully selected wardrobe, which boasted designers from Givenchy to Moschino. She became fixated on the outfits when, in her mid-20s, she found reruns of the show. She started searching the looks and finding an entire fashion closet’s worth of designer names, noting the designer credit as the caption. Her followers are just as transfixed.

“I see people commenting who are like, ‘I had no idea she wore this designer stuff!’ These are people who are my age and a little bit older. But mostly it’s younger girls,” Brown noted to Vanity Fair on a phone call.

There are several more curated accounts dedicated to chronicling the unique style of other on-screen female characters: Rachel Green’s Closet, and even [Taste of Streep] (https://www.instagram.com/tasteofstreep/?hl=en) (an account dedicated to the full gamut of Meryl Streep’s movies) are just a few of the ones that have gained notoriety because they’ve hit that sweet spot in the millennial Venn diagram of pop-culture nostalgia, fashion, and vaulting transcendent female characters to icon status. Like Harrison and Brown, many twenty- and thirtysomething fans of shows like The Nanny and Murder, She Wrote are returning to them for the second time, now as adults. They’re viewing Fran Fine and Jessica Fletcher through a different lens, and these curated Instagram accounts of what they wore are homages to women whom—albeit fictional—they want to celebrate, with fashion being the way in.

Instagram content

This content can also be viewed on the site it originates from.

Lansbury was 58 when Murder, She Wrote began airing on CBS, thus creating an image of an older woman—without need for a husband and not about to look for one—that the television audience wasn’t seeing at the time.

“I think it’s interesting how Angela Lansbury was directly involved with the show,” she noted. “Angela was very vocal about the kinds of focus and style she wanted. And she was really just a role model in so many ways, and with this account, I’m able to see all of these things come out: her expressions, her silliness; that’s so wonderful.”

The spot-on look of Lansbury’s clothes, was, truly, a well-planned endeavor. In a 1992 [interview with the L.A. Times], costume designer Eilish Zebrasky said she and the rest of the crew were careful to fit Lansbury in fashions that were reflective of her age—where she could be herself and didn’t have “to prove anything.”

Jennifer Frazee, who, was a freelance assistant wardrobe stylist on the show, told Vanity Fair during a phone call that she remembers the team going over each of the costumes with Lansbury. Frazee recalls Lansbury’s Old Hollywood presence and regards the actress as the picture of class. She said Lansbury sat down with the team for each shoot to decide what would be best for her and her character.

“If you really want to think about it, she was very sophisticated in what she wore in the show, and that also has to do with the actress; they expected to see her, even when she was Jessica Fletcher, they also saw Angela Lansbury,” she said. “She’s royalty; she’s Hollywood royalty. It was well blended.”

Instagram content

This content can also be viewed on the site it originates from.

Followers of Murder She Look may be double tapping to like Jessica Fletcher’s fashion choices for the first time and even looking for similar outfits in vintage stores. Harrison became fascinated with the subtle things that Lansbury wore, like a long, drapey sweater from earlier in the series, with what looked like two catfish on the front. She nearly nabbed it from eBay but realized her frame stands particularly shorter than Lansbury’s in the show. Nevertheless, just as people really did dress like Rachel Green when Friends first aired in 1994 (tell that to any newly acquainted 16-year-old who thinks she discovered it—and Rachel’s overalls—on Netflix); so, too, was Jessica Fletcher an unintentional tastemaker back when the show first aired on television.

Instagram content

This content can also be viewed on the site it originates from.

Lansbury (and Fletcher’s) everyday fashion could be seen on women of the same generation—the trench coats, long skirts, usually in dark colors. Through selecting clothes that Lansbury herself might have worn, she became an accidental icon of sorts. She donned timeless pieces, clothes that a woman of any age or era might aspire to, hence the Instagram tribute of today. They were outfits for a gal often on the road, easily accessible and useful classics.

Instagram content

This content can also be viewed on the site it originates from.

But, fans also noticed the elaborate fashions Lansbury wore when she created disguises to solve undercover crimes. Lyn Slater, 63, a New York-based social-work professor turned fashion blogger otherwise known as the “Accidental Icon,” remembers watching the show with her grandmother, a “fashion plate.” She says her grandmother was entranced with Lansbury’s outfits. And, like Fletcher, didn’t stop living just because she was a widow. Now, Slater looks back at the show and notices the elaborate costuming—from the turbans to the heart-shaped sunglasses and cowboy outfits.

“Ever since I was a very small kid, I’ve been a very performative person, and I always use clothing to sort of perform identity,” she told Vanity Fair on a call. “So, when [Jessica Fletcher] would dress up in all her outfits to sort of get access to places and get after information, I thought her costumes were fabulous.”

She’s referring to the specific clothes that went into every one of Jessica’s schemes: the cowgirl dresses she wore to gain access to the rodeo, a loud checkered shirt for the circus. This retired teacher turned master detective took every opportunity to take hold of her second-chance life. And Slater sees this same theme of performance play out in other older, “idiosyncratic fashionistas” she’s come across in her new life as a fashion blogger. These curated accounts for Jessica Fletcher, Fran Fine, Rachel Green, and other female characters reflect the same sort of unique fashionistas that have become the influencers de rigueur on Instagram.

Instagram content

This content can also be viewed on the site it originates from.

For Slater, fashion was a way to meet the aging process in the middle—to still be stylish and not stop living, just like Lansbury and, consequently, Fletcher.

“At first, I’m not gonna lie, I was not happy about [aging],” she says. “I didn’t like what was happening to my body. So, at some point, I said, ‘This is inevitable. There is no way you’re gonna stop it, so how are you gonna deal with it?’ So, although my physical characteristics were changing in a way that might make me invisible, I can use fashion, use clothing to stay in the world.”

And this is the kind of woman that Cici Harrison meets as she re-watches old Murder, She Wrote episodes: a woman in the later act of her life, who has a style all her own. She meets the woman who demands the world see her and who keeps it watching, even in her twilight years.